Does your blog lack focus? Does it matter?
I guess it makes sense that a blog should center on one topic or theme. That way, you at least can count on that blog to kick out the kind of content that you’re looking for. Writers find their niche, and those interested in the topic will find their content. This seems fairly simple. But what if you are interested in a variety of topics and wish to write about all of them while garnering a respectable audience?
Why just the other day I was talking about being indecisive about writing about writing, or delving into writing about medicine or politics. This is just a drop in the bucket for me. I could be writing about psychology one minute, then rip into the nuances of Italian cuisine the next. Hey, maybe I’d like to travel and see the world. What places should be first on my list? Things like that.
Can blogs be successful doing this? Hard to say. Much of the information out there seems to suggest that focusing on a niche and cultivating your own take on that niche is the best way to go. People can count on a specific thing. Blogging seems episodic. “Until next time.”
But it’s also possible to cover a variety of topics by looking at them through a specific lens, ie applying the same theme or viewpoint to all of them. I guess the question is: would you watch a television show that was structured this way? It’s the closest analogy that comes to mind.
As BlogTyrant said, multi-topic blogs can be successful if they employ a team of writers to churn out quality content on different topics. For “the lone writer” to tackle this kind of structure would be highly difficult. Not just in the sense of generating content, but also in sustaining a profitable amount of traffic.
Cracked.com is a good example. With their listicles and whatnot. They have a regular staff that offers up a quivering platter of content while allowing anyone to submit pieces to them. It’s obviously a format that has worked out well for them, but they have the staff and structure to handle that kind of thing.
While it seems very practical for a lone writer to pursue one topic on a blog, I just can’t shake the temptation to write about anything and everything. Maybe there’s a compromise out there somewhere.